Just Listening to the Radio…

I chose to listen to a Memphis, Tennessee based entertainment radio affiliate via an app called iHeart Radio. The station I chose to listen to was 95.7 Hallelujah fm, which is a member of the Clear Channel Broadcasting group. The station is well known for playing the latest gospel and religious music throughout the day as well as hosting events and concerts throughout the city. Most recently, the station celebrated its ten year anniversary and received recognition for its continuing efforts of ensuring its listeners are kept abreast of news reports. I waited until this morning to tune in to the broadcast, which was led by the three morning team members: Michael Adrian Davis, Eileen Collier and Sherry Mackey.

Around 8 am (local Memphis time), 9am ET, the morning news reports began to be broadcast. Ten minutes prior to the news portion beginning, one of the announcers stated that the latest local, national and entertainment news would be up next at the top of the hour. The entire news segment lasted for only about 7-8 minutes, with the members of the morning team debating or deliberating on some of the topics longer than others. There were two stories covered on the local level; one from the national level; and one from the entertainment spectrum, during the segment. Of the two local stories, I noticed that the announcers had a little more input and deliberation, possibly because the stories hit so close to home. One of the announcers even went as far as to call the citizens of Memphis to action in ending crime and violence. When it came to the national story, the announcer spent a couple minutes delivering the story and then asking what the other announcers thought of it. The entertainment portion of the news segment was about the birth of the royal baby. The entertainment story was the perfect positive ending note for the segment and it left a happier feel to the conversation.

In my opinion, the only thing that I honestly feel the reports were lacking was the input of the listening audience. I feel that if the announcers would allow audience members to call in and voice their opinions of the stories more often, that it would create more of a sense of inclusion to their listeners.

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